The process
Nomystery.No months of silence.
Agencies love making websites feel complicated — it justifies the timeline. Ours is five phases, most builds take 2–4 weeks, and you see progress on a live preview link the whole way through.
- 01Week 1
Discover
Week 1We interview you, study your market, and read what your customers actually say in reviews. Before anything gets designed, we know exactly who the site has to convince and what it has to say.
- Positioning brief
- Competitive analysis
- Site architecture
- 02Week 1–2
Direction
Week 1–2You see the design direction before committing to anything — real screens, real copy, your brand. If it doesn't make you sit up, you walk away and pay nothing. That's the guarantee.
- Design concept
- Brand application
- Homepage design
- 03Week 2–4
Build
Week 2–4We engineer the full site: every page, every interaction, every breakpoint. You watch it come alive on a private preview link and give feedback in real time — no surprises at the end.
- Full development
- Content & SEO integration
- Private preview builds
- 04Week 4
Launch
Week 4Domain, hosting, analytics, search indexing — handled. We run a final audit across performance, accessibility, and SEO, then flip the switch. Most clients' only job on launch day is telling people about it.
- Production deployment
- Full QA audit
- Analytics setup
- 05Ongoing
Grow
OngoingWe watch how real visitors use the site and sharpen it monthly: faster loads, better copy, higher conversion. Your website becomes an asset that appreciates.
- Performance monitoring
- Iterative improvements
- Monthly reports
The direction guarantee:
love phase two, or pay nothing.
At the Direction phase you see real designed screens — your brand, your copy, your customers in mind. If it doesn't make you want to show someone, we part as friends and you owe us nothing. We can offer that because it has never happened.